This is Refined Athletics

We are a coaching and consulting business based in Athens, Georgia. We provide professional services for athletic development, functional fitness, and NIL.

Our mission is to empower others to reach their full potential by offering expert guidance, resources, and support in all aspects of your fitness and athletic endeavors.

We believe that all aspects of your life need to be refined for you to unlock your true potential and take your performance to the next level. That is why we teach people the best ways to optimize their sleep, nutrition, training, hydration, recovery, mindset, relationships, and finances through scientifically based research.

We specialize in speed and agility, mobility and stability, injury prevention and rehabilitation, functional fitness, and strength training.

We have experience working with all ages and skill levels, including professional athletes, middle/high school athletes, college students, and adults. Whether you want to start prioritizing your health and wellness, improve the way you look, or are an athlete who wants to compete at the next level, Refined Athletics is here to help you accomplish your goals faster and with more confidence.

Click here to register for a free online consultation or in-person assessment, and let's start refining your potential on and off the field!

More About Jacob Rowell

History

My name is Jacob Rowell, and I am the owner and founder of Refined Athletics. Originally from a small town in Southeast Georgia, I moved to Athens to attend the University of Georgia in 2018, and I’ve called Athens home ever since. I graduated from UGA with a bachelor's degree in Sports Management and a master's degree in Kinesiology.

University of Georgia

Throughout my time at UGA, I worked several jobs and internships to gain experience in as many industries as I could. I interned with Prince Avenue High School’s football team, the current three-time GHSA state champions, and worked in UGA football’s recruiting and scouting department. I also worked as a graduate assistant, where I got to teach P.E. courses like Intro to Weight Training and Group Fitness to undergraduate students at UGA.

Certifications

  • NSCA Certified Strength and Conditioning Specialist
  • Mental Health First Aid Certified
  • USA Track and Field Level 1 Coach
  • Certified Athlete Agent in the State of Georgia
  • NFL Agent exam at the end of July, and I am currently waiting on the results.

Passions

My passion lies at the intersection of strength and conditioning, college athletics, the NFL, education, and helping others become the best versions of themselves so that they can live happier and healthier lives. I wanted to create a business that reflected the things I am passionate about and well-educated in. The training and agent fields are industries that I know I can make a meaningful difference in, and that is why I started Refined Athletics. Give me a call today to register for your free assessment at 706-389-0529. I look forward to working with you!

Online Personal Coaching Programs

Transform your body and life with our Online Personal Coaching Programs

Online Coaching - Bronze

$100 / month

  • A personalized introduction over zoom to help you set goals, review your schedule, and go over what equipment you have access to
  • A customized workout program tailored to your needs
  • Ongoing text support for questions or concerns
  • A comprehensive nutrition guide with meal plans, tips, and a macronutrient plan
  • A warm-up guide to ensure a safe and effective workout

Online Coaching - Silver

$250 / month

  • Everything in the Bronze package, plus:
  • A 1-on-1 Zoom orientation to discuss healthy eating habits, sleep quality, hydration, and more
  • Biweekly check-ins via text or phone call to keep you motivated and on track
  • In-depth nutritional guidance tailored to your unique situation
  • Supplement recommendations based on your goals and needs
  • A guide to breathing exercises for reduced stress and increased energy
  • The option to adjust your workout program when traveling or on vacation

Online Coaching - Gold

$400 / month

  • Everything in the Silver package, plus:
  • Weekly check-ins via text or phone call to keep you accountable and to implement any changes for the next week
  • Daily photo updates of your workouts and meals to keep you accountable
  • Mindset mentorship to help you stay focused and motivated
  • Motivational messages throughout the week to keep you inspired
  • A monthly Zoom meeting to review progress, set new goals, and ask questions

Compare Online Personal Coaching Packages


  Gold
$400/Month
Silver
$250/Month
Bronze
$100/Month
Personalized workout program tailored to your needs, goals, & the equipment you have access to
Ongoing text support for any questions or concerns
Nutrition guide including a grocery list, sample meals, healthy snack recommendations, and more
Full Warm Up Guide to ensure a safe and effective workout
1-on-1 zoom meeting to discuss healthy eating habits, sleep quality, hydration, and more
Biweekly Check ins via text and/or phone call to keep you accountable and motivated  
In-depth nutritional guidance including a macronutrient plan specifically designed to help you meet your goals  
A guide to breathing exercises for reduced stress and increased energy  
Option to adjust your workouts when you are travelling or on vacation    
Weekly check ins via phone call or text    
Mindset mentorship to help you stay focused and disciplined    
Monthly zoom meeting to review progress, set new goals, and provide you with an opportunity for an in-depth Q & A    

In-Person Fitness Training and Athletic Development

Train with an expert coach at Fitness @ Five in the heart of Athens.

Achieve your health and wellness goals faster and with more confidence.

Fitness Training

  • Weight Loss
  • Toning Up
  • Body Recomposition
  • Strength Training and Powerlifting
  • Muscle Building (Hypertrophy)
  • Injury Prevention (Prehab) and Recovery (Rehab)
  • Mobility and Stability Training
  • Performance goals
  • Endurance Training

Everyone receives:

  • A comprehensive training program delivered each session by an expert in the industry
  • Access to a premier training facility located in the heart of Athens
  • Progress tracking for key performance indicators including body fat %, strength, and endurance
  • Nutrition templates with a grocery list, sample meals, and a meal timing guide
  • Personalized supplement recommendations
  • Option to receive online training while traveling or going on vacation.
8 Sessions$600($75/Session)
16 Sessions$1,160($72.50/Session)
24 Sessions$1,680($70/Session)


Athletic Development

For middle school, high school, collegiate, or professional athletes, including:
  • Agility Training
  • Speed Development
  • Power Development
  • Strength Training
  • Mobility Trainin
  • Injury Prevention (Prehab) and Recovery (Rehab)

Everyone receives:

  • An intricate training program delivered each session by an expert in the industry
  • Progress tracking for key performance indicators specific to the athlete's sport
  • Access to a premier training facility located in the heart of Athens
  • Nutrition guide with a grocery list, sample meals, and a nutrient timing protocol for before, during, and after your workouts and practices
  • Personalized supplement recommendations
  • Option to receive online training while traveling or going on vacation
8 Sessions$600($75/Session)
16 Sessions$1,120($70/Session)
24 Sessions$1,560($65/Session)

Group Training

If you have a group of friends looking to get in shape together, look no further than our Small Group Fitness Program. We offer small group workouts at Fitness @ Five where you will have a private space reserved for just your group!

Team Training

We offer Team Training options where we can train the team in person, provide online programming for workouts, or consult with coaches to help them better understand how to elevate their team’s performance. If you are a coach and need help programming warm-ups, speed training, off-season workouts, conditioning drills, or want us to come to your practice and lead the team through speed and agility sessions, we are here to help! If you are an athlete and want to workout with your teammates in a weight room setting or on a track, we can handle that as well. Let us help you and your team perform at its best all year long!

Start Transforming Your Body Today!

Please enjoy some of our testimonials and imagine yourself here!

  • Gavin L.

    "In terms of coaching you definitely were the most reliable coach I've had throughout lifting. You responded to questions quickly and effectively. The feedback was always beneficial and I went from inconsistently pulling in the mid 400s to consistently doing 500+ and even hit 600 lbs within 3 months. On top of the strength aspect my mobility became the best it’s ever been, I went from having knee/hip pain to being nearly pain free while gaining a ton of strength on top of it."
  • Sara R.

    "I highly recommend working with Jacob! I followed his training plan during my off season for high school track and I was able to surpass my goal times in ALL of my events this year. His personalized program definitely helped me in my success this season!"
  • Jay R.

    Jay was able to add muscle and lose bodyfat within the first 6 weeks of being in the online coaching bronze program. By getting stronger, he added 10 yards to his golf swing in less than a month!
  • Alison C.

    "Jacob is an exceptional trainer. From day one, I saw his intentionality in helping me set and maintain my fitness goals. Throughout my time training with him I felt seen, supported, and challenged. I’m more competent, functional, and efficient in the gym than ever before!"

Contact us with questions, to register for a free online consultation or in-person assessment, or to get started!

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contact info

Need some additional information? Feel free to Get in touch for more personalized training.

Phone:  (706) 389-0529

Email:  jacob@refinedathletics.com